What We Research
Actionable insights that fuel ads, SEO, offers, and content.
Ideal Customer Profile (ICP) & Personas
Demographics, psychographics, pain points, and purchase triggers.
Voice of Customer (VoC)
Patterns from reviews, chats, calls, and surveys—your customers’ words.
Keyword & Search Demand
Local search volume, intent tiers, and seasonal trend mapping.
Offer Testing & Messaging
Value props, headlines, creative hooks, and proof points.
Funnel & Analytics Review
Traffic sources, conversion leaks, attribution notes, and fixes.
Competitor & Category Analysis
Offers, pricing, positioning, ad angles, and SERP share.
What You’ll Receive
ICP & Persona cards (PDF)
Keyword map with intent & clusters (CSV/PDF)
Competitor matrix & gap analysis (PDF)
VoC highlights with message bank (Doc)
Offer & creative angles (Doc)
Tracking audit with quick wins (Doc)
Marketing Research Packages
Project-based options. Flat fees; no surprises.
How We Work
1
Kickoff & Goals
Define outcomes, hypotheses, and markets (15–30 min).
2
Data Collection
Pull reviews, forums, SERPs, trends, analytics, and CRM exports.
3
Synthesis
Cluster keywords, map intents, extract VoC themes, and score competitors.
4
Recommendations
Messaging, offers, and channel plays ranked by impact/effort.
5
Enablement
Persona cards, keyword maps, and dashboards you can use immediately.
6
Workshop
Walkthrough with Q&A and next‑step playbook.
FAQs
Do you run surveys/interviews?
Yes—lightweight surveys and structured interviews are available as add‑ons.
Can you include heatmaps/session‑replay?
We can audit with tools and include findings in the funnel review.
Will this connect to ads and SEO?
Absolutely—the deliverables map directly to campaigns, landing pages, and content.
Who owns the research?
You do. All docs, spreadsheets, and dashboards are yours.
How do we kick off?
Book a 15‑min call below. We’ll align scope and start immediately.