What Is SEO?

Search Engine Optimization (SEO) is the practice of improving your website so it shows up on search engines like Google. Higher rankings bring more qualified traffic, more leads, and more sales - without paying for every click.

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How SEO Works

53%

of website traffic comes from organic search

5-10x

more clicks than paid ads for many queries

24/7

evergreen visibility that compounds

*Industry-wide studies; your results vary by market, competition, and effort

On-Page SEO

Everything on your pages that helps

search engines (and humans)

understand your content

Keywords-aligned titles & meta descriptions
Header structure (H1-H3), internal links
Image alt text & media optimizations
Clear calls-to-action (convert visitors)

Technical SEO

Site health and crawlability so Google can discover, render, and index your pages.

Speed & Core Web Vitals
Mobile-friendliness & HTTPS
Sitemaps, robots.txt, canonical tags
Structured data (schema markup)

Off-Page SEO

Signals that build authority and trust beyond your website

Backlinks from relevant sites
Digital PR & partnerships
Brand mentions & citations
Reviews & reputation management

Local SEO (for Montana & beyond)

If you serve customers in specific areas (Bozeman, Belgrade, Ennis, Gallatin Valley), Local SEO helps you appear in the map pack and local search results.

Google Business Profile optimization
Service areas, categories, products & posts
NAP consistency & citations
Review strategy + responses

Who Needs SEO

Service businesses, e-commerce, B2B, trades, hospitality, and multi-location brands. If your customers Google what you do, SEO can help.

Goal

SEO Outcome

More Calls

Higher map visibility, call tracking

More form fills

Optimized pages + clear CTAs

More foot traffic

Local rankings & reviews

1) Audit & Strategy

We analyze your website, competitors, and keywords. Then we build a 90‑day plan with quick wins and long‑term moves.

2) Fix Technical Issues

We ensure your site is crawlable, fast, secure, and indexable. This is the foundation for sustainable growth.

3) On‑Page & Content

We optimize key pages and publish content that answers your customers’ questions better than competitors.

4) Authority Building

We earn relevant links, citations, and mentions that boost your domain authority over time.

5) Measure & Improve

We track rankings, traffic, and conversions in GA4/Search Console and adjust monthly for compounding gains.

Timeline

Weeks 1–3: Audit, fixes, quick wins, tracking.
Weeks 4–8: Content & on‑page optimization.
Weeks 8–12: Authority building & iteration.
90+ days: Momentum and compounding growth.

SEO Starter

For small sites and new initiatives.

Technical & on‑page fixes
GBP optimization (1 location)
Monthly reporting

From $650/mo

Growth SEO

Multi-Location / Advanced

For bigger sites or complex needs.

Location pages & at‑scale SEO
Advanced tracking & dashboards
Custom roadmap & experiments

By quote

Common Myths

“SEO is a one‑time task.” It’s ongoing—algorithms and competitors change.
“We just need more keywords.” Quality, intent, and UX matter more than stuffing.
“Backlinks solve everything.” Links help, but a weak site won’t rank well.

FAQ

How Long until we see results?

Most businesses see early movement in 6–10 weeks, with more meaningful gains by 3–6 months depending on competition.

Do you work outside Montana?

Yes. We’re based in Southwest Montana but support clients nationwide.

Do I need ads if I do SEO?

SEO and ads work great together. Ads drive immediate visibility; SEO compounds and reduces cost per lead over time.

Ready to climb the rankings?

Request a free mini‑audit. We’ll review your site’s technical health, on‑page factors, and easy wins—no pressure, no jargon.